Tricia Rice
Director of Digital Media, Welk Music Group (Vanguard Records/Sugar Hill Records)
www.vanguardrecords.com
Tricia Rice oversees the digital sales and online marketing department for both Vanguard Records and Sugar Hill Records as the Director of Digital Media for the Welk Music Group. She began her career in 1995 at ASCAP in the Los Angeles Membership Department and made the jump into the digital space in 1999 where she worked as a Content Producer for the House of Blues Digital Department and then went onto joining the AEG-TV team to produce live concert events via satellite to theatres.
In the past 6 years at the Welk Music Group, Tricia has been the leading force in re-designing and launching two new websites for both Vanguard Records and Sugar Hill Records, managing the content from the 60 years worth of rich catalog titles as well as new releases while increasing the overall digital share year after year. Tricia has helped develop the careers of indie artists on the label including Matt Nathanson, Greg Laswell, Mindy Smith and The Watson Twins.