Session: The Convergence of Radio and Music Streaming
Once thought of as different experiences with different listener dynamics, today's streaming services are becoming more 'radio-like' and traditional radio is becoming increasingly digital. What are listeners really looking for with lean-back discovery experiences and what does the future will hold as the differences between these two mediums become increasingly blurred?
As SVP of Marketing for iHeartRadio, Beth leads brand, product marketing, acquisition and retention efforts for iHeartRadio. She was most recently Chief Marketing Officer of Deezer, a leading music streaming service with over 6 million subscribers and 16 million active users. She was also CMO and EVP of Product at Zinio, the world’s largest digital magazine newsstand and CMO of Stitcher, the leading on-demand radio and podcast app. Beth has also held product and marketing leadership roles at Travelocity, Yahoo, Visa, Intuit, Clorox, and Digg. She started her career as a management consultant with Accenture, and holds an MBA from UC Berkeley and BA from Northwestern University.