What are the challenges and opportunities to marketing catalogue re-issues, re-releases, etc., in a growing and predominantly streaming marketplace? Given the current demographics at streaming today are some genres more challenging? What elements can we bring to traditional (ie: vinyl / physical) approaches of reaching the fan which can extend into streaming services. Conceptually can a campaign help lay the foundation for finding the fan if/when they eventually move over to streaming. What are the implications to catalogues of the value of a good song over the full album and even a specific artist within streaming? Traditionally genre has been a key means to explain musical styles and to reach new fans within a genre, but what are implications in streaming where playlists are as much about matching up to a mood as to a genre.
Simon is a seasoned executive with over 17 years experience working in highly entrepreneurial businesses operating in industries undergoing rapid change. As President and COO of the Nettwerk Music Group, Simon leads the Group’s operational and business development strategies. Leveraging Nettwerk’s 30-year history, Simon is helping build a truly sustainable and successful international music group that views challenge as opportunity and artists as partners.