Jacob Fain is the Vice President of A&R and Head of US Analytics & Research at SonyATV Music Publishing, based in New York. SonyATV is the #1 global music publisher, proudly publishing such artists and songwriters such as Taylor Swift, Ed Sheeran, Drake, Of Monsters and Men, Sam Smith, The Beatles and many more. Jacob began his career as an unpaid intern, working at Atlantic Records directly after graduating the University of Pennsylvania. From there, Fain then moved to Republic Records where he began working in A&R on the record side. After some time he had the opportunity to transition to music publishing which he jumped at as he believed that the song was at the core of the music business, and working with songwriting was a passion. Since starting at SonyATV almost 10 years ago, Jacob has signed such artists as Of Monsters and Men, Leon Bridges, Passion Pit, Capital Cities, The Chainsmokers, Parson James and The Kongos. In addition to his responsibilities surrounding signing and developing artists and writers, Jacob also oversees the Analytics and Research department of SonyATV which is responsible for the incorporation of data into the signing and development process of artists and writers at SonyATV. This new area of music which is rapidly expanding was brought to SonyATV by Fain under a belief that the music industry must embrace the technologies surrounding our industry and the deep value of data that they provide.