Geoffrey Colon works at the intersection of marketing, tech, and popular culture. Data punk, DJ, podcaster, and author, Geoffrey is a communications designer at Microsoft, where he leads a team to develop creative and analytical strategies for the company’s search advertising business. He has written for The Futurist, Advertising Age, and Fast Company, and been quoted in the Wall Street Journal, Billboard Magazine, The Guardian and The Los Angeles Times. He has also appeared on NPR and Cheddar TV.
Colon has written his first book Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal to be released August 9, 2016 on AMACOM Books.
Prior to joining Microsoft in 2013, Geoffrey was vice president of digital strategy at Ogilvy & Mather in New York City. In that role, Geoffrey created and executed tactical communication strategies for IBM. He authored several of the top thought leadership pieces for the agency including one on content as the new currency for Fast Company.
Colon has done work for and with several of the most influential brands including Spotify, Netflix, American Express, IBM, The Economist, USA Network, WWE, History Channel, A&E, Food Network and Red Bull. He also has worked with several high profile music artists including Britney Spears, Christina Aguilera, The White Stripes, Granddaddy, Elbow and Moby.
Mr. Colon is a 1994 graduate of Lehigh University with a Bachelor of Arts degree in Journalism and Mass Communication.
Geoffrey is host of the weekly marketing podcast for eccentric minds Disruptive FM, producer and host of video series The Disruptive Marketer and blogs regularly on LinkedIn, Medium, DisruptiveMarketer.net and the Microsoft Search Advertising blog. He is an avid speaker on the global marketing conference circuit.