Ted Cohen is Managing Partner of TAG Strategic. In an industry that’s been slow to embrace change, Ted was the exception to the stereotypical entertainment-exec rule. But, when you start out on the road with Prince, Alice Cooper & Van Halen, you’re primed for the unexpected.
TAG is a digital entertainment consultancy focused on creating strategic relationships, identifying market opportunities, growing brands and defining best practices for the entertainment, tech & mobile industries. TAG provides strategy, guidance, market intelligence, product ideation and business development services to global firms and select start-ups. TAG delivers market leadership & sustainable, defensible advantage in the dynamic/rapidly evolving digital marketplace.
As SVP-Digital for EMI Music, Cohen led global digital business development. During that time, EMI led the industry, embracing & exploiting new tech & business models such as digital downloads & online music subscriptions, wireless services, hi-def audio & Internet radio. Prior to EMI, Cohen created the groundbreaking Webnoize conference. Ted also led Consulting Adults, with clients such as Universal Studios, Amazon, Microsoft and Napster, & held senior positions at both Warner Records & Philips Electronics.
A 35-year media industry vet, Cohen chaired MidemNet, served on the Grammy LA Board of Governors & the Grammy National Trustees. Currently on the boards of Mouse.org, an innovative computer literacy program, LyricFind & Makelight, Cohen served two terms as Chairman of Mobile Entertainment Forum Americas. Ted received the 2013 NARM Presidential Award, previously awarded to Ahmet Ertegun, & Dick Clark, among others.
Ted continually looks for the next innovative tech & his next challenge, he really loves his life.