Massive music consumption led to experiencing live shows from tiny clubs to stadiums to Glastonbury to Red Rocks to Montreux to Spike Island to Reading. Concerts led to writing about music in the pre-blog era of fanzines and weeklies. Sunday afternoons meant serious vinyl shopping - no less than 3 hours but no more than 5 records. Decadence meets moderation. Even the coolest of Dads have rules - luckily hers insisted on a mandatory weekly music shopping spree.
Musical curiosity led to picking out chords, playing led to being in bands. Being in bands led to photographing them which led to working in record stores from Wax 'n' Facts to Wuxtry to Turtles to Newbury Comics. Talking to customers led to volunteering, internships and stints on community and college radio while working for Indie Labels/Artist Management. All of this led to being a rep for the majors in Boston, Atlanta and Seattle/SF being a "kid with initials" at PGD, BMG, SonyBMG then Sony.
As National Marketing Director at SonyBMG New Media, Christina developed campaigns for artists in all genres on labels from Arista, Artist Direct, Columbia, Epic, J, Jive, Kinetic, Legacy Recordings, RCA, RCA Victor, Rough Trade, Sonic Wave America, Timebomb, V2 and many others. During Christina’s tenure at the Seattle/SF SonyBMG offices, they won industry awards for being instrumental in breaking artists like Beth Orton, Jeff Black, British Sea Power, Crash Test Dummies, Death In Vegas, Dido, Elbow, Grandaddy, David Gray, Hum, Jem, Kasabian, Kings of Leon, Ray LaMontagne, Avril Lavigne, Libertines, Maroon 5, MGMT, My Morning Jacket, Pink, Tegan & Sara, Verve Pipe, Spiritualized, Stereophonics, The Strokes and Tool. She managed teams, coordinated national, international and regional campaigns across multiple platforms, launched scores of developing artists and had the pleasure to work with a plethora of music legends and the honor of working alongside tremendously talented kindred souls who shared a love of music that drove them like herself to find a way to help artists take their art to the masses.
A chance encounter took her to art school in the UK and shortly thereafter she landed in tech. All along the way avidly immersed in listening to, talking about, writing about, experiencing live music and yes, still buying music every week, usually on Sunday afternoons while inspiring possibilities in digital identity in the arts and entertainment space.
Christina is also a painter and clothing designer and has contributed her artwork to charitable causes like The Marsha Rivkin Ovarian Cancer Center Ovarian, The American Heart Association, and the Northwest Organization For Animal Help.
Find her, she'd love to hear what you're listening to and/or what app you love!