Sponsored Session: The Value of Data in the Entertainment Industry
Everyone is talking about data, but what are people actually doing with it and what makes it so valuable? In this session we’ll lead an open discussion to talk through pain points you're currently facing in reaching your audiences, finding new audiences and how data is the key to many challenges surrounding the entertainment industry.
Dave is a Senior Partner of Strategic Services at Umbel, where he works with festivals and entertainment venues. Umbel delivers actionable insights to prove audience value, acquire high-value segments, and maximize revenue.