Kristen Bender
Director, Digital Product Development, UMGD
Kristen began her career in the Digital Music Business at WEA Corp in 2003, supporting the newly founded e-Commerce department. She worked in varying capacities there until she was tapped to establish the Digital Sales and Marketing team at Alternative Distribution Alliance. There she conceived and implemented a world-wide digital distribution solution to offer to the independent labels ADA represented as well as supervised a team of digital account managers.
Kristen Bender is currently the Director of Product Development for Universal Music Group Distribution, responsible for identifying new revenue generating products and services for Universal Music Group’s owned and distributed labels. Currently, she’s focused on evaluating the application of new technology platforms and social media in creating compelling consumer experiences around artist releases.