Paula Batson leads PR and Communications at YouNow. YouNow is a live social network that enables audiences and performers to connect in real time and is devoted to the unlimited potential of human creativity. The interactive entertainment platform has over 150,000 broadcasts daily and live-streams 50,000 hours of new video content per day. YouNow is backed by Oren Zeev and VCs Venrock, Union Square Ventures and Comcast Ventures.
Batson previously led marketing communications at Magisto, the cloud-based service for creating and sharing professional quality personal movies. Ms. Batson has spent the majority of her career at the intersection of entertainment and technology. Bringing a unique passion to her career path in music and media, she has worked with artists ranging from Miles Davis to Lyle Lovett, and created value for such iconic brands as Columbia Records, CDNow and Book of the Month Club. An accomplished communications strategist with years of experience in digital entertainment, mobile, social media, and big data, she was previously VP, communications at Social Flow. Prior to that she was VP, communications for the Fox Mobile Group. She also helmed public relations for digital music locker startup, MyPlay and after the company’s acquisition joined Bertelsmann where she was senior vice president, communications for Bertelsmann Direct.